Marketing Reimagining the paradigm: how emotional branding helps Badoo build connections Merging dating and design requires a deep understanding of the human psyche, compassion, and empathy — all impossible without real emotional connections.
Inspiration Reciprocity: what actually shapes the spirit of a typeface Can a typeface stand out, and still be readable? Type designers often claim that a good typeface for continuous reading is one that remains unnoticed. Yet, typeface designer Maria Doreuli suggests the opposite.
Inspiration Estrangement revisited: W1D1 and the quest to rediscover the world around us CEO of W1D1 dwells on the concept of estrangement and explains how defamiliarization fuels the drive to rediscover the world.
Inspiration Tune in, drop out: how Endel helps get into the flow via immersive soundscapes In this piece, Endel visual director and contemporary artist Protey Temen explains how the app helps users get into the flow state.
Design Tips Adapting to women’s needs: How women’s health app Flo builds confidence and trust We talked to Rachel McConnell, Head of UX Content, and Alex Gavrilenko, Flo Product Designer, to uncover how their designs helped evoke confidence and create positive user experiences.
Inspiration Nurturing human connection: how designers create emotionally-intelligent products In this series, Readymag asks designers how to surpass user expectations and build emotionally-intelligent digital products. The good news is results show an increase in peer-to-peer recommendations, higher customer loyalty, and decreased customer churn.
Inspiration Designing with custom code: how to build engagement and interactivity Get inspired by custom code features and add engaging details to your projects: cursor trails, picker wheels, sound, and other catchy elements.
Inspiration Going digital with Readymag: SOFA Magazine expands online Surfing the digital wave can be challenging for magazines. But it can dramatically change how we interact with them. In this piece, we look at how SOFA magazine launched a digital edition with smart content and captivating visuals.
Inspiration What makes outstanding design projects. 5 stories behind Projects of the Year 2021 5 Readymag Projects of the Year 2021 winners speak on making their inspirational designs.
Inspiration Honorable mention: another three brilliant projects from 2021 Authors of notable projects of 2021 share stories and features behind the designs.
Inspiration In-depth typography with Readymag Creating a web project that stands out requires a deep understanding of typography and fonts. Our selection of manuals and video tutorials will help you create effective font pairings, make long reads more readable, and fine-tune your text layouts.
Inspiration Dark patterns, the dark side of design Dark patterns are online user experiences that are intentionally designed to trick users into taking unintended actions. These actions rarely benefit the user, but rather serve the owner of the site or app — almost always for financial gain.
