5 business websites that shape visual identity with Readymag

In just 0.05 seconds, users decide how they feel about a website. That’s quicker than a single heartbeat. But it’s not just about speed—authenticity is the name of the game. 88% of people really care about a site’s authenticity when choosing their favorite brands. By diving into this article, you’ll gain insights and inspiration to boost your web design game.

Why is website design for small businesses important

Your website is more than just a place online. Think of it as a salesperson and the face of your brand. It can be simple, functional, and forgettable, or it can make people stop, explore, and remember the experience they’ve had. This online experience comes from visuals, storytelling, user experience, and technical performance.

Visuals. Your design can powerfully support your brand’s vibe. Love vivid visuals? Design bold. Want to experiment with typography? Go for it. Visuals aren’t just decoration: they show personality, build trust, and help boost sales.

Storytelling. The best engagement practice is to show users why your product or service matters, not just what it is. When people understand the purpose behind what you do, they feel connected and are more likely to stick around.

Motion. Interactive features make your website feel alive. Animations, draggables, videos, galleries, and foldable content turn passive scrolling into active engagement. People stay longer, understand your brand faster, and feel like they’re part of the experience.

There’s no single formula for success. Every picture, every animation, and every color choice is a chance to surprise someone and make your website reflect your brand’s world. While you come up with your own blend, take a look at what others created with Readymag. Each page is unique, some are truly jaw-dropping, and all are complemented by a comment on what makes them pop.

Ad agency in fancy style

Right from the get-go, the Seen Ad Agency's website grabs the eye thanks to its smooth design and unique concept. Seen wraps everything around the idea of a “store with creative goods.”

Here’s what really stands out:

• The ticker effect with animations is a dynamic and engaging way to present content.
• Draggable objects and fancy additions—such as a mascot in the form of a cartoon character and floating paper elements—all add to Seen’s charm.
• The Shots widget for 3D products provides an additional layer of engagement.

The calming green and beige color palette further enhances the website’s appeal, so everything feels thought-out without seeming excessive.

Machinery details landing with DIY aesthetics

This website greets you with a heavy-type piece and a surprisingly fresh color accent. As soon as you’re in, you’re dragged into the world of tooth gears moving here and there. If you scroll further, you’ll find information on why and how everything works. It’s interactive, with lots of smooth, careful animations that make all the technical info easy to grab. 

Here’s what makes the page special:

• Smooth animation directed with the Bézier curves. They imitate how the gear works in real life—a nice solution for a complex physical product.
• Product sheets with on-hover highlights. The designers cared about anyone following these sheets, since every line becomes easy to spot.
• High contrast, clear typography, and spacing. The page breathes and doesn’t feel overloaded, which makes it easy to navigate and make a choice.
• Compact running lines, added so as not to overload the page.

Overall, the delicate color scheme and absence of visual clutter make the Craf engineering website stand out in the pool of websites selling gear.

B2B platform design with Apple-inspired elegance

The elDinero B2B platform helps businesses boost sales and simplify their operations. Its design shows that complex things don’t have to be complicated. With a clean black-and-white design inspired by Apple’s iconic style, elDinero looks simple and elegant.

Some bits to spotlight:

• Video background. Although they don’t go into much detail, videos are attention-grabbing and hold the viewer’s interest.
• Animation effects spice things up.
• Unique design elements, such as the roadmap-inspired section with the workflow.

Just like that, elDinero uses a visual language that attracts potential clients, making it clear that using this platform will be a breeze.

Vintage furniture store built on a grid and type

The RIMA website is minimalistic, but classy in terms of colors and visuals. It doesn’t scream in your face, but delicately follows the lines its products have: modern, composed, and subtle.

Flying type gathers to form the logo, and slightly dimmed previews lead to gallery-like product pages, where content is arranged against a white background like furniture against a plain wall. A handy cart, easy checkout, and more images than words—that’s how this company website speaks.

What makes this website pop:

• Massive grid with equally huge elements. It’s a statement no one can ignore.
• Animations that give a kind of haptic effect: they don’t require attention, but are a nice support touch. 
• The tiny hamburger menu is easy to use and non-distracting.
• The website has already been completed with an e-shop. It’s great for those who don’t want extra email communication.

Here, the designers decided to go with a bold design that surprisingly feels very supportive of the goods and doesn’t overshadow them. It is a brand touch that completes the brand story.

E-learning with a modern curve

Course Factory is a platform for producing online courses. The website’s clean beige and dark color scheme seamlessly combines modern aesthetics with expertise in the field. The platform’s bold graphics aren’t just for show—they help make marketing messages clear. Every element was carefully created to ensure that potential course creators quickly understand the platform’s value proposition.

What stands out:

• Interactive cards float, subtly lifting when hovered over, making the platform more engaging and adding a touch of elegance to the user experience.
• Rounded forms that feel modern and impart a gentle, accessible feel to the overall design.

Design and content come together to make sure that Course Factory creates a unique experience for online courses.

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