Series Reimagining the paradigm: how emotional branding helps Badoo build connections Merging dating and design requires a deep understanding of the human psyche, compassion, and empathy — all impossible without real emotional connections.
Series Reciprocity: what actually shapes the spirit of a typeface Can a typeface stand out, and still be readable? Type designers often claim that a good typeface for continuous reading is one that remains unnoticed. Yet, typeface designer Maria Doreuli suggests the opposite.
Series Estrangement revisited: W1D1 and the quest to rediscover the world around us CEO of W1D1 dwells on the concept of estrangement and explains how defamiliarization fuels the drive to rediscover the world.
Series In user flow: how Brickit enhances emotional connection throughout the customer journey Andrey Medvedev, Head of Design at Brickit, analyzes the emotional challenges most common user paths present and describes solutions.
Series Tune in, drop out: how Endel helps get into the flow via immersive soundscapes In this piece, Endel visual director and contemporary artist Protey Temen explains how the app helps users get into the flow state.
Series Adapting to women’s needs: How women’s health app Flo builds confidence and trust We talked to Rachel McConnell, Head of UX Content, and Alex Gavrilenko, Flo Product Designer, to uncover how their designs helped evoke confidence and create positive user experiences.
Series Nurturing human connection: how designers create emotionally-intelligent products In this series, Readymag asks designers how to surpass user expectations and build emotionally-intelligent digital products. The good news is results show an increase in peer-to-peer recommendations, higher customer loyalty, and decreased customer churn.
Series Dark patterns, the dark side of design Dark patterns are online user experiences that are intentionally designed to trick users into taking unintended actions. These actions rarely benefit the user, but rather serve the owner of the site or app — almost always for financial gain.
Series Why user-centred design struggles with ethics For decades we’ve been taught that user-centricity is the key to good design. But now the philosophy is showing vulnerabilities. We need approaches that are less narrow, less transactional, and more able to cope with the diverse, systemic challenges the 21st century has in store.
Series Design ethics and relationship-centred practice As designers, we are not set apart from systems of inequality, acting from the outside in. We shape and mold; we create cause and effect. Immy Robinson, an Innovation Lead at British charity Shift Design, speaks on what can be done to generate and multiply power through community relationships.
Series “Purpose-driven design is not profitable”: how leading by example can prove this heading wrong Here are some ideas and tips for those looking to instill design and organisational ethics in their companies.
Series The Ethical Issue The tumult of 2020 transformed the way people live and interact with each other. This encompasses all the common social norms — including patterns of behavior, communications, and attitudes. Now people often speak of the ‘new normal.’
